The fabrics that we choose will kind ofcontinue in the same mold. It’s alwaysa balance of performance for repellingwater and wind versus comfort andsustainability. So that is always this intersectionthat we always have to meetas a business because truthfully, we didlook at options that were 100% biodegradableand using bamboo and thingslike that which were good, but there isalways a bit of a tradeoff when you considerwhether it’s good when you’re outsideand it’s raining all day or if it is reallycold, is it going to protect you? There isalways this bit of intersection where wehave to have balance and that’s part ofour thought process being Terracea. Weconsider all of these things and not just1 thing whether it’s the best performingor the most sustainable. We really like tobe there right in the middle.For tradeshows, we actually decided totake a bit of a step back this year. We diddo a few tradeshows before. We wentto Outdoor Retailer, we did a coupleof local tradeshows around here in theNortheast, but we are actually focusinga lot more on building our online presenceso we are actually shifting to bemore of a DTC business this year whichhas actually been working quite well.We’ve been able to organically tell ourstory and to reach a lot more peoplethrough the Internet through our marketingefforts. I would say that maybelate 2025/early 2026, you may see usagain at these sort of tradeshows withour new 360 brand and collection whichwould make a lot more sense for us.AM: I was going to ask as my fashionbackground started first in visual merchandisingand then in wholesale, arethere places that people can purchaseyour pieces outside of your website.EH: We did sell last year to a couple ofretailers and at our peak, we were actuallyin 35 retailers across the Northeast.We also had one in Lake Tahoe funnyenough! We do sell some in REI in NorthConway and kind of in more local placeshere. We’re kind of revisiting that approach.Right now, the main point oftruth is our website terracea.com whichis where we are trying to really engageour customers and trying to have thatconversation with them. What makesour products different, how can youfind out more about us, and we have agreat customer service team as well asa great supporting cast behind the website.Anything that people have questionsfor, we can always answer andmake it a seamless shopping experiencefor them.AM: You also brought on Vic Satir, theformer Global Merchandising Leader atNike which is amazing. How does this fitinto your brand and where you see it goingforward?EH: Vic is awesome and we have beenworking together for almost 3 yearsnow together. Kind of as a consultant atfirst and now he is really a fulltime teammember leading the team as GM as wellas leading them as Strategic ThoughtLeader for us. He has really been helpinga lot with me in terms of elevating thebrand and sort of bringing everythingtogether. We really have a full team nowin this business from all aspects and wehave really been kicking in on all cylinders.Vic has been helping a full teamnow in this business from all aspects andwe have really been kicking in on all cylinders.Vic has been helping me reshapeon how to move the brand forward in ahigher level perspective. I can say thatI love doing that too, but my strengthhas been guiding the business, how werun, the operations and that has beenmy strength in a lot of ways. He complimentsthat by saying how do we thinkand not just in next year, but in the next3-5 years down the road? We’re lookingat where we can pivot towards andwe’ve been kind of working together asa tandem on that side which has beenpretty good.AM: That’s amazing and has there beenanything else that we haven’t talked
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