rate America, I can't wear this size hoop.”Well, who told you that?AM: Exactly.SIS: Who made up the rule that you can'twear a 60mm hoop? You may not want towear 80mm hoop. But maybe you might,if you have the boldness, and the securityto wear it. You could walk in that roomwith your suit on with a nice big hoopearring. As long as you're wearing it, nobody'sgonna notice it unless you feel uncomfortable.AM: Exactly.SIS: You understand what I’m saying? Ifyou’re working it and owning it, peopleare going to say okay.AM: Who is the Simone I Smith customerand what do you feel that they're lookingfor when they're coming to your site andto your brand?SIS: I think the Simone I Smith customeris a woman who knows who she is. Wholoves hoops, who is looking for a goodquality piece of jewelry and who wantsto be inspired. Not only do I have hoops, Ihave beautiful necklaces, I am a God fearingwoman. Women can come on to SimonaI Smith site and they can get beautifulscrolls that reminds them of how goodGod is. It reminds them who they are toGod, to give them inspiration. You know,one of my famous scrolls is Let YourLight So Shine and I think women shineand I think women come to the SimoneI Smith site because they want to be inspired,they want to shine. They want tolook good. They want to feel good and myfocus is making jewelry to make womenlook good and feel good.AM: As you go from season to season, arethere core pieces of the collection that areessentials and carry over?SIS: I would say that my jewelry is for everyseason, I'm gonna be honest. It’s forevery season. I’m not going to say thatthis is for the Fall. It’s classic, it’s timeless,and it’s for every season.AM: What do you look for in a collaboration?Talking about before with sister,love with Mary, J. Blige, obviously MisaHylton. You have another Misa Hylton,collaboration that's come out. What doyou look for when it comes to collaborating?SIS: I look for people who are just as inspiredwith passion, and the love of bighoop earrings. That's what I look for.You know, if you inspire me like Misainspires me, Mary inspires me like wehave a couple of collaborations thatwe're working on now that I can't announce,you know, until you know, theyactually come into fruition. But everybodythat I work with that I'm going tobe working with they inspire me, theylove God, they love fashion, and theylove jewelry. They love the love of bighoops. I think it's important to showother women that women can worktogether. That's so important becauseyou know, we know women can be socatty and can be so competitive. We'reall flowers so we should all bloom andwe can bloom together. We make abeautiful bouquet, right?AM: 100%.SIS: We make a beautiful bouquet soit's about supporting one another andthen showing these young women,showing these young girls, we're bettertogether, let's work together. Sothat's so important to me. Just workingwith people that you know thatare not necessarily like-minded butright-minded!AM: That’s a word, I like that!SIS: Yeah and then have a love for accessoriesand making women feelgood and look good, you know?AM: Well, I received your Cosmic IceHoops which are beautiful another
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