EH: I like to say that my approach hasnever really been rooted in the mountainin a lot of ways. Despite Hawaii havingmountains, it’s not a big part of whatyou think of when you think about thebig brands like The North Face or otherbrands that are rooted in the mountainsand out in Jackson Hole. I never grewup in the mountains, in the cold, or evenbeing in temperate spaces that neededmountain clothing. In a lot of ways,the brand itself is really based aroundwater which is interesting. I grew uparound the ocean and understandingthat precipitation – snow, rain all comesfrom the ocean in the hydrological cycleand then comes back down. So it’sall based around the elements moresothan mountainous conditions. It’s just alittle bit of a differentiated look at howwe navigate this space. Also, not comingfrom this industry, not having the backgroundof working in fashion and makingsuper technical garments, I madethings around basic everyday wearability.So it's all about comfort, stretch, andquietness things like that which peopledon’t really quite grasp when you arelooking for performance. I’m not goingto summit Mt Everest. A lot of peoplewant to and I’m probably not going todo it myself. I want to make things thatyou can wear and transition from. Ifyou go in the mountains, you will havea product that works, but you can alsowear the same product outside of theenvironment as well to be comfortableand to wear it in your everyday.A lot of our products are built with reallycomfortable materials. There’s stretchand they all have water resistance. Theyall have really good wind stopping propertieswhich is really awesome. I can saythat 1 big differentiating element is thatwe have really high collars which is greatbecause you can actually tuck yourselfin.AM: Exactly.EH: If you wear it correctly, you can actuallycover all parts that would let windin your body. So that’s very important.When I was living for Boston for a littlebit, I was walking to work and I foundmyself wearing a ski jacket actually – itwas a Burton jacket. I wore it to workbecause previously, I was wearinga men’s Peacoat at the time and I feltthat it didn’t do anything for me whenit came to protection. I was walking towork and I was having to go outside andit did look better, but it just didn’t work.I found that more and more, the trendwas that people were wearing productsaround functionality, utility, and usefulness.So they were wearing mountainwear which is interesting because thereare these big brands designing for themountain, I’m not near a mountain, butI am wearing those items and it makessense. I would say that Terracea is theevolution of that to say that it is blendinga little bit of that athleisure aspectof it for that everyday lifestyle and activityto also include the technical sideof garments that have hard shell capabilitieswhether it is lamenated, waterproof jackets that actually block waterto products that actually resist and havea bit more comfort around it. I have tosay that it is the best of both worlds andit kind of transitions seamlessly from reactivebased mountain stuff to your everyday.AM: You have a commitment to sustainability.How does that flow through thebrand?EH: I’ve always been conscious of theimpact of our carbon footprint on theworld. First of all, we’re a very smallcompany truthfully. So we do not makeanywhere near the volume of someof what these bigger players do. Eventhen, we do our best to offset as muchas we can for the environmental impact.A big thing is that we have been PFC freesince early 2022 before all the regulationshappened just because I felt that itwas the right thing to do knowing thatthere were harmful chemicals going intothe ground and I want to avoid that asmuch as possible. The truth is that some
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